The Mortgage Alliance Company of Canada is pleased to announce that Michael Beckette, President and C.E.O. was recently inducted into the Canadian Mortgage Hall of Fame.

The Canadian Mortgage Hall of Fame was created to recognize and honour mortgage industry leaders whose achievements and service have contributed to the success of the Canadian mortgage industry. Inductees to the Mortgage Hall of Fame have provided leadership, vision and inspiration in their profession and strive to make a difference to enhance industry standards. The 2011 Hall of Fame Induction Ceremony took place on Sunday, November 20 at the Metro Toronto Convention Centre.

Mortgage Alliance first opened its doors in 1998, which included Michael and his partners and Quebec broker firm, Multi-Pret Hypotheques. The company became the fastest growing mortgage broker in Canadian history garnering many awards and industry accolades over the past thirteen years.

The company prides itself on offering the mortgage consumer a unique set of experiences including; Choice, Counsel and Convenience. Mortgage Alliance or “MAC” as it is often referred to has also created the industry’s most successful mortgage professionals by adhering to its original corporate mission statement. It emphasizes “creating an independent team of mortgage professionals through the recruitment and development of entrepreneurial people”. It goes on to say, that the company “strives to provide the optimum environment and resources to deliver its customer with these exclusive set of experiences.

Since founding The Mortgage Alliance in 1998, Michael and his partners have seen the organization grow to more than 2,000 mortgage professionals and over eight billion dollars in mortgage volume annually.

Today the company, which works with over 40 lender partners helps thousands of Canadians achieve their dreams of home ownership and financial security.

See Michael’s induction speech – click here.

For more information about Michael Beckette or Mortgage Alliance, please contact Louie Bettio at lbettio@mortgagealliance.com or by phone at 1886-705-4447

It would appear as though April has not only brought with it warmer weather but it’s heated up the already hot VIP Lender Hub at Mortgage Alliance.

Since it began, the VIP Hub has provided the Mortgage Alliance Network with access to top-tier service and incentives from over 12 major lenders. And the strategy seems to be working well.

During the month of April alone, the National VIP Lender Hub reviewed 398 files, submitted 329 of those files totaling over $75,000,000.00 in mortgage volume. This is an astounding amount of mortgage origination through one source.

“We started the VIP Lender HUB to provide access to many lenders for mortgage agents who may otherwise not have enjoyed that benefit.” “However, we’ve witnessed a much larger mass-appeal than we originally anticipated” said Michael Beckette, President & C.E.O. of Mortgage Alliance.

He went on to say “It’s very difficult for the average mortgage agent to get top level service and benefits from several different lenders.” He further stated,“ The VIP HUB provides this for them and it benefits the lenders we work with as well by delivering quality business efficiently. We’ve been able to do well not just because of our overall network size but because we work together to achieve a specific goal that benefits us all. Most brokers work with a just few lenders but there’s great value in having easy access to more.”

“We just knew that whatever we did had to work for our Agents, the Network and our Lender Partners” he reiterated.

If you would like to learn more or have any questions regarding the Mortgage Alliance VIP Lender Hub, please contact Jennifer Joynt, VIP HUB Manager at jjoynt@mortgagealliance.com

For immediate release

Long known as the industry leader, Mortgage Alliance has redesigned its MAC University for all new and articling mortgage professionals -as well as providing continuing education for experienced MAC professionals. MAC U now includes Management and Leadership Training for Franchisees and Team Leaders.

As a result, there are now SIX levels for mortgage professionals during this exclusive educational program.

The 6 Mac-U levels are:

i)     Provincial Licensing Course (where applicable)

ii)    Orientation

iii)   Career Development Program “CDP”

iv)   Success Series

v)    MAC Academy

vi)   Special Sessions & Subjects

vii)  Management & Leadership

Mac-U training sessions is offered to the Mortgage Alliance network via in-Class sessions and Live Online sessions. There are over 150 MAC U sessions each year with more than 50 CE Credits that can be obtained by attending MAC U.

MAC U is the only training & education program that is co-partnered with

CMHC (Canadian Mortgage & Housing Corporation).

For more information about the new MAC University, please contact John Gabriel –(Head of Education & Compliance) at jgabriel@mortgagealliance.com

or

Louie Bettio at lbettio@mortgagealliance.com

By the time the new MAC radio campaign concludes in early May- Over 50% of the Canadian population between the ages of 24-54 years of age will have heard it….multiple times!

Supported with over 50 radio stations across the country in key markets, the campaign will reach the all-important target groups comprised of first time home buyers, mortgage renewers, home renovators and debt consolidators.

The campaign is using multiple radio executions to deliver a variety of key consumer-driven messages (to showcase the company’s depth of products and services) ranging from “One-Stop Shopping”, to “Pre-empting Interest Rate Forecasts” , “Reducing Household debt” to “the Right & Smart Mortgage Solutions.”

“Our media strategy allows us to deliver multiple ‘consumer relevant’ messages throughout the media flight,” said Louie Bettio, MAC’s Brand Champion. He went on to say, “We’ve used radio over the 8 years because it can quickly generate the “reach” and the all-important “frequency” of our messages that drive consumer traffic to the Mortgage Alliance web site.  That’s where consumers can learn more about the company and most importantly, locate their local Top-Producing Mortgage Alliance Professional.”

Building brand recall and subsequent consumer interaction has been paramount to the company’s success. The MAC radio jingle (heard twice during each 30 second ad) is paying significant dividends  – winning both share of mind and share of heart with consumers.  Bettio also stated, “we’ve been very strategic that each spot features MAC’s President and C.E.O, Michael Beckette as the spokes person. Michael’s appeal comes in form by way of his sincerity and humility – delivering solutions with  a calming simplicity to the listening audience.” He also noted, consumers respond very well to the credibility and accountability that Michael projects for the brand.

Phase 1 of the new campaign started on February 21^st and launches in 20 additional markets on Monday March 7^th

For more information regarding the new MAC Radio Campaign, please contact Louie Bettio at lbettio@mortgagealliance.com or at 416-727-0790.

Mortgage Alliance is pleased to announce the launch of its new revolutionary mobile app called the MAC‐App.

The new app system provides Mortgage Alliance Professionals the ability to multi‐task and to get up‐to‐the minute real time information regarding rate updates, breaking news and much more!

In addition, the Mobile MAC App includes easy access to calculators for the company’s popular Right and Smart Mortgage Products.

Michael Beckette, President & CEO stated, that the new MAC‐App is all part of MAC’s technology strategy to arm its network with the resources and advantages to help grow their business and add value to the customer transaction process.

Proof of MAC’s commitment can be seen over the past 6 months via the company’s launch of its new BOSSV2 software platform, Off‐Line Application and now the MAC App.

For more information, please contact Karl Sutton at ksuttn@mortgagealliance.com or Louie Bettio at lbettio@mortgagealliance.com.

Mortgage Alliance is pleased to introduce the launch of a new system that will allow its network of mortgage professionals the ability to track and monitor their deals in real-time when using the MAC VIP Lender Hub.

The new system called “File Tracker” enables the broker an exclusive on-line software platform in which they can log on at any time and review their deal status from submission to final approval. A MAC Professional can monitor their file at each and every interval during the lender and loan application process – empowering them to take advantage of special Lender “promotions” exclusively offered via the VIP Lending HUB and relaying the file status back to the applicant(s).

Launched in 2009, the Mortgage Alliance VIP Lender Hub has become the largest single internal “hub” in the Canadian Mortgage Brokering industry. When asked for comment, Jennifer Joynt, Manager of the Lender Hub stated, “In today’s new environment, the mortgage professional requires “real-time” information to better manage client relationships.” “The added value that File Tracker can now bring to the agent and client process furthers our objectives for creating
client-relationships-for-life” versus single transactions.”

File Tracker was specially created for Mortgage Alliance and is exclusively offered through the company’s VIP Lending Hub.

For more information, please contact Jennifer Joynt directly at jjoynt@mortgagealliance.com or at 1-866-705-4447.

This week marks the launch of the most comprehensive proprietary broker software system in the mortgage broker industry. MortgageBOSS™ was commissioned by Mortgage Alliance three years ago and based on the experiences of hundreds of users, months of development and feedback from the broker network MortgageBOSS™V2 has launched today.

“As Canada’s most respected network of independent mortgage professionals, we’re committed to providing our team with a quality brand, unique resources and technology that helps them grow their business and their income”, said Michael Beckette, President & C.E.O. of Mortgage Alliance.

“The challenge for us was integrating front middle and back. Whether it’s the personal organizer that syncs with your PDA to the integrated email client in the front or the Online and Offline Mortgage Application with Lender Logic conjoined with full CRM, reporting, expense management and payroll we maintained the highest design standards. We listened and built around the broker’s workflow and we employed Mortgage Alliance Professionals from across the country who were directly involved in the design and beta testing of the new MortgageBOSS™ V2 system”, he went on to say.

Today’s MortgageBOSS™ users only need to go to one place to find whatever they need, whether that’s rates and lender information, applications, calculators, real time deal statuses, documentation from past files of planning for future commissions it’s really the one stop shop.

The company invested millions to develop the new system because we believe flexible and scalable work flow technology for brokers like a recognized consumer brand will support the continued development of the broker originator as a respected professional intermediary.

For more information please contact Louie Bettio lbettio@mortgagealliance.com or by phone at 416-499-5454.

Mortgage Alliance Professionals have a lot to celebrate these days including the recent launch of their MortgageBOSS(TM) Offline Application, their National Brand campaign that has Canadians literally singing “Mortgage Alliance” and now a landmark achievement with their Right Mortgage(R) sales of approx. $3 Billion in mortgage origination.

Mortgage Alliance was the first “super broker” to launch their own mortgage product with a unique and proprietary consumer benefit. The Right Mortgage(R) has given Canadian mortgage consumers the freedom to choose their own terms, features and rate. And chosen they have!

“From the minute we launched the Right Mortgage(R) it seemed to resonate with consumers. The entire premise for the product was to “demystify the mortgage process” said Michael Beckette, President & CEO of Mortgage Alliance.

He went on to say “it’s been our network of mortgage professionals that has really helped to make this a success.” “We create new mortgage products by listening to consumers and our brokers and it was their early adoption and support (referring to MAC professionals) of the Right Mortgage(R) that’s created this remarkable industry achievement.”

Another key ingredient to the success of the Right Mortgage(R) is that it provides MAC professionals the choice of aggressive compensation models from “up-front”, “trailer” or a combination of both. 

For more information about the Right Mortgage(R), please contact Tony Bartolomeo at tbartolomeo@mortgagealliance.com or call Tony at 416-499-5454 ext#251.

Mortgage Alliance is pleased to announce the launch of its newest compliment to the MortgageBOSS(TM) suite of products for mortgage professionals -the Offline Application with Lender Logic called “The Professor”, that includes several enhancements to the already popular “anytime-anyplace” software platform. 

From its inception, the MortgageBOSS(TM) offline application was designed to do one thing better than anyone else, – allow the Mortgage Alliance network of mortgage professionals the freedom and ability to create client applications regardless of network connections and add value to the client relationship. 

In less than one year, the software has become the highest used offline application in the mortgage brokerage industry. 

New design augmentations include the abilities to: 

• Fill mortgage applications and send anytime
• A Real Time – Rate Grid Systems that shows BEST Rates available
• A Rate Matrix – A comprehensive screen showing rates offered by Lenders
• The Mortgage Professor – a unique software wizard with Lender Logic that includes current products offered by the lenders, their guidelines and policies that guide the mortgage professional, in real time, as they complete the application.
• Faster and smarter calculators for MAC’s hugely successful RightMortgage(R) & SmartMortgage(TM) products.

As Michael Beckette, C.E.O. of Mortgage Alliance stated, “this new technology will continue to change the way we do business. It will improve efficiencies and empower our network of mortgage professionals with resources and lender relationships they need to grow their business and add value to the client relationship.” 

For more information regarding this revolutionary Technology, please contact: 

Michael Beckette at mbeckette@mortgagealliance.com or 416-499-5454 – extension 235 

or Karl Sutton at ksutton@mortgagealliance.com or 416-499-5454, extension 233  

Starting on Monday September 20^th, Mortgage Alliance will launch its largest radio campaign to date that will be heard in over 60 radio stations across the country.

This new brand campaign will feature new ads promoting MAC products, MAC Professionals, and the MAC advantages that only MAC Pros can offer.

By the time the campaign ends, over 50% of the Canadian population between the ages of 25-54 years of age will have heard the Mortgage Alliance radio ads and now famous radio jingle.

Now is the time, before September 20^th, to prepare your own marketing plans and get your web-sites updated with new information – as consumers will be looking for their local Mortgage Alliance Professional!

To help you take advantage of the busy Fall market, the new MAC brand campaign will start on September 20^th and will run through to November 14^th!!!

This new division will be managed by Murray Wood, Principal Broker & Managing Director of Mortgage Alliance Commercial Canada, and his partner Michel Durand, President and Managing Partner of Multi Prets-Commercial Quebec. Both principals, along with their team of experienced and commercial brokers, have engineered and simplified the lending process to ensure that every commercial borrower gets the Right Mortgage. 

The Mortgage Alliance Commercial team is comprised of seasoned commercial mortgage professionals whose knowledge of the markets’ most innovative tools, terms and conditions, will ensure that your commercial mortgage needs are met in the most efficient and effective manner. They are committed to providing borrowers with the highest standards of professionalism in the industry, while securing the best terms and conditions available.

With a pool of some 40 lending partners across the country, and a new web-based loan management and tracking system allowing both borrowers and lenders quicker access to the file information, Mortgage Alliance Commercial Canada will be able to meet all of your Commercial mortgage needs, ensuring clients get the Right Mortgage solution, every time. 

We’re pleased to have such a knowledgeable and professional group as part of the Mortgage Alliance family said Michael Beckette, President & CEO of Mortgage Alliance. It will enhance our brand and help us to educate Canadians about using mortgage professionals as their advocates in all aspects of real estate financing. 

Please contact Murray Wood and his team for further details at: 

mwood@mortgagealliance.com
(519) 601-6223
1-866-705-4447 prompt 6 ext 2 

Mortgage Alliance Launches New Season of MAC TV

The largely popular live broadcast from the Mortgage Alliance Head Office every Monday is beginning its 3^rd season starting on Monday September 13^th. Every week over 1,000 Mortgage Alliance members tune in to the live broadcast that features a myriad of guests ranging from Lenders, Industry Experts, Department Heads and Broker Panels.

But this season will mark a “first” as MAC TV will be offered to consumers directly. Consumers will be able to tune into special broadcasts that have been created to help educate consumers about the advantages and benefits of working with a mortgage professional.

These special broadcasts will be interactive and will allow consumers to send specific questions to the host, Michael Beckette, President & C.E.O. of Mortgage Alliance with respective responses being delivered live during the broadcast.

Consumers have questions, and MAC TV will be there to help them gather the information and answers their looking for.

From Port Moody British Columbia on July 11^th to arriving at St. John’s Newfoundland on July 25^th, the MAC Rally of Hope (supporting the Canadian Breast Cancer Foundation) travelled over 7,500 kilometers, crossed through 6 time zones and touched the lives of thousands of Canadians and raised an astonishing $88,000.00!!!

Even before the July 11^th launch date, the MAC Rally Of Hope radio advertising could be heard across the country on over 40 radio stations for more than 3 weeks. That’s close to $250,000 worth of free radio advertising support. That doesn’t even include all the Public Service Announcement ads and media coverage that was created by Mortgage Alliance members and CBCF representatives who supported this national event. Consumers heard that that the Mortgage Alliance Family cares about the same things they care about.

But this was no “Easy Rider’s” experience.

The first parade of riders that left the West Coast faced a myriad of weather patterns ranging from bitterly cold temperatures to endless down pours of rain to the unthinkable hail-the-size-of-golf-balls predicament.

However, with their steadfast courage and the support of their colleagues, friends and strangers who inspired the group with their stories of Breast Cancer survival – the band of bikers persevered.

But most of all, the 2010 MAC Rally of Hope demonstrated the passion and commitment of the Mortgage Alliance network from coast-to-coast who stood together to support a worthy cause and it is because of YOU that it was a thunderous success.

Special thanks must be extended to the riders who participated in the Rally and all the Mortgage Alliance team members who supported the cause by conducting their own special events in their communities.  Your fund-raising efforts made ALL THE DIFFERENCE!!! .

Preparations are already in the works for next year’s Mortgage Alliance MAC Rally of Hope, supporting the Canadian Breast Cancer Foundation, starting on July 17^th 2011 in Vancouver B.C..

Visit www.macrallyofhope.ca for all the pictures taken throughout the 14 day event!!

On the afternoon of Monday April 12th, Amber Boucher was busy taking care of the family’s four children in their Cambridge, Ontario home when the phone rang. What Amber didn’t know was this phone call would be a life-changing experience that would leave her family $100,000 richer!

On the other end of the line was Louie Bettio, Brand Champion of Mortgage Alliance of Canada calling the Boucher family to advise them that their name had been randomly selected from the Mortgage Alliance $100,000 Minimize Your Mortgage Sweepstakes database comprised of clients who purchased a mortgage through a Mortgage Alliance Professional in 2009.

Amber and Jeff Boucher had purchased a mortgage in 2009 from Mortgage Alliance, Maximum Results Financial Services, located in Cambridge, ON.  Having seen posters in the office promoting the $100,000 Minimize Your Mortgage Sweepstakes, the couple completed their transaction with Karen and Walter Monteiro (owners of Mortgage Alliance, Maximum Results) and thought nothing more of it….until Monday April 12th, 2010.  Amber and Jeff are actually repeat clients of the Monteiros.

The lucky couple were presented their cheque for $100,000 live on MAC- TV on Monday April 26th, 2010.

Check out a video clip of the event on YouTube or event photos on Facebook!

From left to right, Joe Pinheiro, VP of Sales,  Jeff Boucher, Amber Boucher, Karen Monteiro, Walter Monteiro, (Franchise Owners Mortgage Alliance, Maximum Results), Michael Beckette, C.E.O of Mortgage Alliance and David Gyurits, Regional Manager Ontario SouthWest

For more information, please contact Louie Bettio, Brand Champion at lbettio@mortgagealliance.com or at 416-499-5454.

On Sunday July 11th, the 2010 MAC Rally of Hope will depart from Vancouver British Columbia and make it’s way across Canada to it’s final destination arriving in St. John’s Newfoundland on Sunday July 25th 

This motorcycle event is open to all riders in Canada.

Riders can join for a specific segment of the ride or participate in entire the coast‐to‐coast MAC rally of Hope ride.

This special event has been created to raise awareness and funds in support of Breast Cancer research….a disease that affects thousands of women, men and families every year in Canada.

This is the second fund raising event for the Mortgage Alliance Company of Canada (MAC) supporting breast cancer research. In 2008, the MAC Ride raised over $75,000 dollars in support of breast cancer research and this year the company is hoping to surpass that achievement.

Riders who wish to join this event have two options for raising donations:

1. Riders who raise a minimum of $250 in donations can join for any one specific segment of the ride
2. Riders who generate a minimum of $3,000 in donations can ride across Canada in the National MAC Rally Ride of Hope.

Anyone who has ever dreamed of riding across this beautiful country we call Canada or who wishes to join part of the event can log on to www.macrallyofhope.ca where they will find out more information and register for the 2010 MAC Rally of Hope, supporting Breast Cancer Research.

For more information, you can also contact Louie Bettio by email at lbettio@mortgagealliance.com

The Right Mortgage®/ Hypothèque Sur Mesure was launched to Canadian consumers in 2007 by Mortgage Alliance/MPH and has become one of Canada’s best selling mortgage brands. It provided the consumer with a revolutionary approach to mortgage financing by giving them the ability to self-select the mortgage features and terms they want. Essentially building their own personal mortgage and choosing their mortgage rate! The first “truly” personalized mortgage product

As an industry innovator, Mortgage Alliance/MPH is pleased to announce the launch of a NEW and revolutionary compensation model available to Mortgage Alliance/MPH Professionals. Right Mortgage®/ Hypothèque Sur Mesure not only provides options for consumers it provides options for Mortgage Alliance/MPH professionals as well!

With The New Life Trailer model a mortgage professional can choose 90 or 95 basis points upfront or 3 to 4 times more compensation over the term of the loan. The Life Trailer creates a steady income stream for the mortgage professional that’s paid each every quarter. Regular income can become the new norm in adding true value to a mortgage professional’s book of business. 

“It is clear that the role of a mortgage professional will continue to evolve,” said Michael Beckette, President & C.E.O. of Mortgage Alliance. “Today the role of a mortgage professional is about adding value to the consumer when they need a mortgage, we tend to focus only on the mortgage transaction. In the future as we become more mature as financial intermediaries our focus will be on the customer instead of simply the transaction, thereby offering more multidimensional solutions to their finance needs. We believe the Life Trailer will help us in becoming more mature intermediaries as we build real equity and tangible values in our mortgage businesses and establish long term customer relationships.”

Tony Bartolomeo, Product Manager of Mortgage Alliance describes the new trailer model as the “way of the future.” “Building a book of business that generates 360 degree revenue means you’re building a business for today and tomorrow.”

For more information, please contact Tony Bartolomeo by email at tbartolomeo@mortgagealliance.com

Mortgage Alliance launched an offline application system for its network of mortgage professionals.  Every member can now collect ALL their client’s mortgage application information with their MortgageBOSS™ Offline Application on their laptop or net-book, regardless of Internet access.  Once connected online, they can submit the application and it will appear in MortgageBOSS™ in minutes.

CAAMP Mortgage Journal – March/April 2010 Issue: http://www.nxtbook.com/nxtbooks/naylor/CIMH0110/#/62

In just 24 months, The Right Mortgage® has reached a pinnacle in mortgage sales. $2 Billion dollars under administration!

The Right Mortgage® created a revolution within the mortgage industry by allowing consumers to self-select the terms, features and rate they desired versus the traditional way of getting a mortgage.

“By allowing consumers the choice to build their own mortgage with the counsel of a Mortgage Alliance Professional, they’ve enjoyed the ability to control and navigate through the mortgage process on their own terms – it’s their Right Mortgage®” said Michael Beckette.

“A simple idea is always embraced with the greatest enthusiasm especially in what’s commonly a stressful and anxiety-ridden situation as applying for a mortgage is”, he went on to say.

The combination of a street-savvy intuition combined with a contemporary Mortgage Lender has lead to one of the best mortgage launches in Canadian history.

When asked what else Mortgage Alliance has in store for the Canadian mortgage consumer, he said, “we have 1700 entrepreneurial mortgage professionals working with us and our best asset is the ability to listen to our customers, create and deliver faster than any one else.  We’re seeing consumers respond well to our new Smart Mortgage™ a process that shows them how to pay the least amount of interest and be mortgage free faster. Just like Right Mortgage® it’s empowering the consumer!

And in today’s new economy, all of us have seen the peril and cost of what happens when corporations lack those new-world skills.

They say that timing is everything in life and with all the recent news in the press about the new mortgage qualification rules, Mortgage Alliance is arming its national network of mortgage professionals with a powerful budgeting tool that they can offer to their customers – called the Right Budget.

This unique web‐based software was designed for Mortgage Alliance and is unlike any budget management system out there. “We created the Right Budget so our top producing mortgage professionals could offer this helpful tool to their past and future customers” said Michael Beckette, CEO of Mortgage Alliance. 

“Most budget software programs are focused on “past” behaviour where as the new Right Budget system includes “forward planning” applications that allow the user to anticipate any shortfalls during the upcoming months” he went on to say. The Right Budget can import information from your bank account and report immediate transactions as they occur.

 “The difficulty most people experience with these planning tools in the past was that they were “front‐end” loaded. You had to spend a significant amount of time entering all your data where as the Right Budget can be used right away” said Tony Bartolomeo, Product Manager, Mortgage Alliance.

For first time home buyers, the Right Budget planning will be an irreplaceable tool that can help guide them through their daily, weekly, monthly and yearly responsibilities of household management.

Even those in High School, College or University who one‐day dream of home ownership can use the Right Budget now to manage expenses and gain insight into the dos and don’ts of responsible financial management.

Bottom Line: From first time purchase dreamers, to first time buyers to savvy real estate investors, the Right Budget is available from your local top producing Mortgage Alliance Professional or at www.rightbudget.ca

 For further information please contact Tony Bartolomeo by email at tbartolomeo@mortgagealliance.com

As part of its long term strategic growth Mortgage Alliance has entered into the Home & Term Life insurance arena through Frontera Financial. As a result, top producing Mortgage Alliance Professionals across the country can now offer their customer a more choices and complete “umbrella” coverage package – which translates into more comprehensive coverage for the consumer and an enhanced client relationship for our Mortgage Alliance Professionals.

“We knew there was a void in the marketplace so we positioned your local Mortgage Alliance Professionals to offer greater value and peace‐of‐mind to their customers than had been previously available” said Michael Beckette, C.E.O. of Mortgage Alliance.

He went on to say, “The ability to deliver the choice of Home Insurance, Term Insurance or Creditor Life Insurance protection gives our Mortgage Alliance Professionals an opportunity to build even better relationships with their customers.

Tony Bartolomeo, Mortgage Alliance Product Manger echoed Mr. Beckette’s sentiment by stating “all our marketing strategies are multi‐ focused on delivering more value to the customer, through Choice, Convenience and Counsel.”

This new entry into the Home & Term Life Insurance fore will certainly allow every Mortgage Alliance Professional the ability to strengthen their existing relationship with their customer through a new holistic insurance process that includes Home, Creditor Life, Disability, Critical Illness and Term insurance.

For further information please contact Tony Bartolomeo by emailing tbartolomeo@mortgagealliance.com

Toronto, ON (January, 2010) Mortgage Alliance’s central underwriting department (launched in January 2009) gives all agents access to more lenders as well as the top tier benefits associated with those lenders.  By pooling deals and submitting under one centralized department, the deals are “pre-underwritten” to ensure that they meet the guidelines of the lender.

Since launching the new VIP Lender Hub, Mortgage Alliance has seen its volumes increase tenfold.  With those funding volumes generated, the VIP Lender Hub has achieved TOP STATUS with 7 different lenders.

This allows Mortgage Alliance to offer its 1800 mortgage professionals very competitive pricing and product differentiation in the marketplace at at time when we need it most.

CAAMP Mortgage Journal – January/February 2010 Issue:  http://www.nxtbook.com/nxtbooks/naylor/CIMH0809/#/53/OnePage

BY JAMES PASTERNAK, FINANCIAL POST

When Hamilton, Ont., residents and partners Kathy Funke and Grant Bivol wanted to purchase an investment residential property in 2000, they did what most Canadians do when it’s time to borrow. They headed to the bank branches in their area.

They shopped around a bit, made lots of phone calls, compared mortgage conditions and rates and then signed.

“That was our first experience. We didn’t really know where to start. And I didn’t know anything about mortgage brokers at that time. The bank seemed like the obvious place to start,” said Kathy Funke, 45.

But in retrospect, they found the whole experience exhausting.

“During our first experience we tried to shop around. The banks discouraged that. They gave us some story that because we had a mortgage being approved and when another bank does the same thing it shows that another mortgage is being approved,” said Ms. Funke.

Three years later when they were shopping for another house, they had a different strategy.

“We didn’t even go to the bank then…We were just so frustrated from the last experience that we didn’t want to run around to the banks. We figured we couldn’t do any worse so we just put ourselves in the broker’s hands and let her do the shopping around for us. We use insurance brokers for insurance, why wouldn’t we use a mortgage broker?” said Ms. Funke.

Grant and Kathy are part of a growing number of Canadians foregoing the traditional walk into the bank branch and instead sitting down with the local mortgage broker.

This growth is a core finding of Maritz Research Canada, which studied the broker industry on behalf of the Canadian Association of Accredited Mortgage Professionals (CAAMP)

“In the past, the first or only place a person would go when looking for a mortgage was to their local bank, however more and more Canadians are now seeking out the services of Mortgage Brokers to help them navigate the biggest purchase of their lives,” concludes study author Rob Daniel, managing director, Maritz Research Canada.

The Maritz Research concluded that the mortgage brokerage channel handled 23% of all mortgage activity in 2008. The broker channel is particularly strong in Western Canada (34% of all activity in Alberta, 27% in British Columbia). In addition, women are more likely than men to deal with mortgage brokers. (26% vs. 20%).

Young Canadians are much more likely to consult with and deal with brokers than their older counterparts; Brokers represent 28% of mortgage activity among 18-34 year olds, 24% among 35-54 year olds, and just 17% among those 55 and older.

A mortgage broker works as a conduit between the buyer and the lender. In many cases, the mortgage broker is informally representing lending institutions. The banks have used brokers to outsource the job of finding and qualifying borrowers.

Grant and Kathy felt they got a better interest rate than the banks offered and there were no brokerage fees. And they wanted a mortgage that offered an annual pay down of 20% with no penalty on the balance outstanding.

Maritz Research Canada concluded that the average Canadian who renewed or renegotiated through a broker saw their interest rate reduced by an average of 125 points, compared with 114 among those who dealt directly with a bank or credit union.

For Toronto resident Leanne Bernardo, the mortgage broker not only represented a one-stop shop, it provided a number of “add-ons.” These included a line of credit, a life insurance option, annual and monthly lump sum payment options without penalty and weekly interest rate alerts. The variable interest rate selected was comparable to what the banks offered.

“We just wanted to have a number of different options presented to us and we felt that going through a broker would give us an unbiased opinion of different options. Otherwise we would have gone to three or four different banks to get our options. It was great for us in terms of time efficiency,” says Ms. Bernardo.

According to one banking insider, the banks are chilly about mortgage brokers because they make it a more competitive market in which interest rate competition takes away the ability of the local branch to hold firm on posted rates.

As for Grant Bivol and Kathy Funke, they’re making it a habit. They currently have two rental properties and live in a third house. But it doesn’t look like they are going to stop there. They have another home purchase going through in April.

“We wouldn’t even consider not using a mortgage broker. If it isn’t broke you don’t fix it,” says Kathy Funke.

Mortgage Alliance launches an Offline Application system for its network of over 1,800 mortgage professionals.

As a result, every Mortgage Alliance member can now collect ALL their client’s mortgage application information with their MortgageBOSS™ Offline application on their laptop or net-book regardless of Internet access. Once connected online, they can submit the applications and it will be appear in MortgageBOSS™ in minutes.

This means that there’s no longer a need to be connected to the Internet in order to fill out a customer’s application. The MortgageBOSS™ application also includes the integration of the GDS and TDS Calculators, AND total assets and liabilities are calculated. And in a few days Mortgage Alliance will add its Smart Mortgage™ & Right Mortgage® Calculators to enhance the offline application capabilities.

As Michael Beckette, C.E.O. of Mortgage Alliance stated, “this Technology will empower our network of mortgage professionals to do business everywhere, anywhere and any time.” “Its part of our on-going commitment to provide our network technology that increases their earning potential and helps them better manage their client’s needs & build a tangible book of business”

For more information regarding this revolutionary Technology, please contact Michael Beckette at mbeckette@mortgagealliance.com or 416-499-5454 – extension 235 or Karl Sutton ksutton@mortgagealliance.com or 416-499-5454, extension 233.

Mortgage Alliance hosted a Gala black tie event at the beautiful Liberty Grand in Toronto to support breast cancer research. It was definitely a night to remember with great food, live entertainment and an exciting silent auction.

We’ve held this event here for seven years now and we’re overwhelmed by the support of our network and the industry and we’re already looking forward to our 2010 Gala! The Mortgage Alliance/MPH network has raised over $200,000 at events like this in the past few years and we will continue because back to the community is part of the fabric of our organization.

For more information contact: Louie Bettio Brand Champion lbettio@mortgagealliance.com

Mr. Stephen Beauchamp and Mrs. Pavlina Tomova simply wanted a more peaceful and serene lifestyle. One that included acres and acres of land and a cozy country-style home. A dream that many of us share pining for a more “slow-lane” kind of existence- especially these days.

Well they found their little slice of country paradise, a 13 acre residential home in the middle of Pembroke Ontario. A quiet rural town surrounded by beautiful farm land and open pastures.

Seems like a happy ending right?

Turns out they had purchased their mortgage with Mortgage Alliance of Canada, and used (for the 2^nd time) their mortgage agent, Andrew Hildebrandt.

Andrew had simply mentioned that they (Mortgage Alliance) had a special promotion where any one purchasing their mortgage with Mortgage Alliance would automatically be entered in to a $100,000 sweepstakes….and that was the last they thought about it.

UNTIL…they received a phone call from Louie Bettio, Marketing Director of Mortgage Alliance informing them that their names had been selected as the potential grand prize winners. Was it a surprise?    Well the savvy Mr. Stephen Beauchamp immediately called his wife and told her the good news! However, the more pragmatic Pavlina cautiously suggested he send Mr. Bettio and email confirming their conversation. Being a wise man, Stephen heeded his wife’s advice and sent Mr. Bettio an email requesting him to confirm what had just transpired.

And to everyone’s surprise Mr. Bettio did just that!…….a now Mr. Stephen Beauchamp and Mrs. Pavlina Tomova are $100,000 richer!

Seems like the pursuit of a quieter lifestyle has been temporarily blasted by the screams of joys coming from their new Green Acres Home.

For More information on this story- including a video of the cheque awarding ceremony, or if you’d like to speak with the lucky winners, please contact Louie Bettio at 416-499-5454 – extension #214 (cell 416-727-0790)  or via email Louie at lbettio@tmacc.com.

We are pleased to announce a new strategic partnership that will help you service your clients even better. Frontera Financial Services will give your clients access to some of the best Home Insurance and Personal Life Insurance products in Canada.  These products will be available to your clients with guaranteed service and best in class price of course.

We know these are services your mortgage clients will need and we firmly believe the more professional services you can provide, delivered conveniently, the more likely your clients will see you as the “RIGHT Broker” in your community and return to you again and again.

Best Regards

Michael Beckette
President  & CEO
Mortgage Alliance Company of Canada
mbeckette@mortgagealliance.com

As forecast, Mortgage Alliance was #1 for April with over $1.8 billion in mortgage submissions.

April was indeed a great month for Canada’s largest Mortgage broker company and its mortgage professionals – a remarkable feat of strength given current economic conditions and a stagnant real estate market.

• This spring, Mortgage Alliance launched the largest brand campaign in Canadian mortgage brokerage history reaching over 50% of the population between the ages of 25-54 years of age with it’s radio messages.
• The campaign generated over 2,000,000 hits to the Mortgage Alliance web-site with thousands of consumers who ended searching for their local Mortgage Alliance professional.

In addition, the Mortgage Alliance head office distributed a sac-full of referrals to it’s agents from consumers who contacted the company directly for– an interesting circumstance since the company did not even feature it’s phone number on any of the radio advertising.

As Derek Lacey (an independent Mortgage Alliance Professional) stated, “I think we (Mortgage Alliance) are probably the only company who are aggressively and intelligently speaking to consumers and offering them a preferable alternative to home financing through our product differentiation and lender relationships.” “I have never seen such an overwhelming response to a brand campaign and especially during these times – the Mortgage Alliance radio messages really captured the attention of consumers!”

April also saw Mortgage Alliance launch not one but TWO New mortgage products exclusive to its network of mortgage Professionals – The Smart Mortgage™ and socially conscious Habitat Mortgage™. Both products have already demonstrated “better-than-predicted” sales results in a short 40 day period.

“We try to create opportunities for our brokers to be unique and earn more income by providing them with an exclusive arsenal of mortgage products and support services” said Michael Beckette, President & C.E.O. of Mortgage Alliance.

If that wasn’t enough, the company launched a revolutionary new web-channel named MAC-TV which communicates to its network of more than 1,800 mortgage professionals across the country on a weekly basis – and is now being targeted directly to consumers.

All of this may explain why more mortgage professionals’ joined Mortgage Alliance last month than any other broker company (with over 120 joining just in April alone) and “why” Mortgage Alliance is #1 for mortgage submissions in the country!

For a confidential appointment to hear more about what Mortgage Alliance has planned for 2009, please contact Joe Pinheiro, V.P. Sales at 416-499-5454, ext# 217 or by email at jpinheiro@mortgagealliance.com

In today’s National Post edition, Friday, April 3^rd, on the back page of the Financial Post section you will see an article regarding the incredible success of the Mortgage Alliance Radio Brand campaign.

The article (below) speaks to the astounding results generated by the new radio campaign and is a testament to the Mortgage Alliance mission of creating the first consumer recognized brand in Canada….so that EVERYONE knows a Mortgage Alliance Professional and the advantages they provide to their clients.

This is a remarkable article in respect to the Public Relations value and most importantly how Mortgage Alliance and our network of Mortgage Professionals are leading the industry.

You can also see the article on-line at http://www.financialpost.com/story.html?id=1458201

Mortgage  Alliance/MPH,  Canada’s  largest  network  of  independent  Mortgage  Professionals,  and  the  creators  of  the  Right Mortgage®,  one  of  the  most  successful  mortgage  products  and  the  only  mortgage  broker  product   to  ever  to  be  listed  on  the  prestigious  Fisal  Agents  Mortgage  table,  is  pleased  to  introduce  the  new  mortgage  product  designed  for  today’s  changing  consumer  attitude  ‐ the  Smart Mortgage™.

As  Canadian  attitudes  towards  credit  change  and  we  begin  to  move  forward  with  renewed  consumer  confidence,  the  Mortgage  Alliance  Smart Mortgage™  is  at  the  right  place…at  the  right  time.

The  Smart Mortgage™  by  Mortgage  Alliance  shows  consumers  how  to  save  money  by  paying  the  LEAST  amount  of  interest   over  the  term  of  their  mortgage or  how  to  use  their  Smart Mortgage™  to  achieve  their  financial  and/or  lifestyle  goals.

In  this  hypersensitive  credit  environment,  the  Smart Mortgage™  gives  Canadians  the  distinct  benefit  of  accelerated  home  ownership  via  a  reduction  in  interest  paid  and  becoming  mortgage  free faster.  Consumers  can  also  use  the  Smart Mortgage™  to  help  achieve  life  goals  like  investment,  vacation,  post  secondary  education  expenses  or  personal  wealth  accumulation.

Mortgage  Alliance  professionals  work  with  consumers  demonstrating  in  real‐time  the  options,  benefits  and  impact  of  the  Smart Mortgage™.  This  affords  the  consumer  the  opportunity  to  make  the  decisions  that  help  them  achieve  their  goals.

“Like  our  successful  Right Mortgage®,  the  Smart Mortgage™  places  the  control  of  the  mortgage  process  directly  in  the  hands  of  the  customer  and  that’s  just  where  it  should  be.  They  can  self‐select  the  parameters  of  their  personal  Smart Mortgage™  with  the  guidance  and  counsel  of  a  Mortgage  Alliance  professional,”  said  Michael  Beckette,  President  and  C.E.O. of Mortgage Alliance.

“People  today  are  not  looking  to  over  extend  themselves  from  a  credit  perspective  and  we  have  witnessed  first -hand  how  “Canadian  Conservatism”  has  transformed  this  country  and  it’s  patrons  into  a  coveted  global  economic  position.”

The  spirit  of  the  Smart Mortgage™  empowers  Canadians  to  navigate  their  own  home  ownership  destiny  –  in  a  typical  Canadian  fashion.”  “Pay  less  interest  and  gain  more  equity  is  the  desired  outcome  these  days,  and  informed  people  know  it’s  not  just  the  rate”,  stated  Mr.Beckette.

For  more  information  about  Mortgage  Alliance  or  the  Smart Mortgage™,  please  contact

Louie  Bettio,  Brand  Champion,  Mortgage  Alliance  lbettio@mortgagealliance.com or  one  of  our  1800  mortgage  professionals.  www.mortgagealliance.com

In an economy and marketplace that has seen Financial and Mortgage icons south of the border declare insolvency and others in Canada retreating, there is one Canadian company that is GROWING and now has achieved a milestone in the land of new mortgage product launches.

The Right Mortgage® (a product and process that was specifically designed to de-mystify the mortgage process allowing clients to self-select their own terms, features and rate) is approaching $1,000,000,000.00 in sales in less than a year after its launch in Canada. Michael Beckette, President and C.E.O. of Mortgage Alliance credits the success for the Right Mortgage® to simply listening to Canadian mortgage shoppers and clearly understanding their anxieties.

“We wanted to engineer a mortgage process and product that put the customer first by tailoring each individual mortgage to the “real” needs and wants of our clients” said Mr. Beckette. “Our research demonstrated a sincere confusion amongst Canadian consumers when speaking with them about their knowledge and comprehension regarding ‘how different features and terms can consequently impact their overall rate of the product.”

“I think everyone initially wants all the special features in their mortgage for example: repayment privileges ─ but only a very small percentage of consumers actually use the annual opportunity, yet their mortgage term rate was based at the on-set by incorporating that feature into their mortgage.”

“When clients are shown the direct and immediate impact of desired features and benefits via a unique “Right Mortgage® Calculator, they can make decisions they’re comfortable living with for the term of the mortgage -before they sign on the bottom line.”

Reaching the $1,000,000,000 milestone in less than a year makes the Right Mortgage® one of the most successful mortgage launches in recent Canadian history….so much so, that it has been listed within the Canadian mortgage tables produced by Fiscal Agents located in such publications and on-line entities like the National Post, Toronto Star, Sympatico/msn, Canada.com and Yahoo– just to name a few. Mortgage Alliance is one of the first Mortgage Brokerage companies in Canada to have its own product listed in these “consumer-resource” tables.

For more information, please contact Michael Beckette at 416-499-5454 extension 235 or mbeckette@mortgagealliance.com or Louie Bettio 416-499-5454 extension 214 or

llbettio@mortgagealliance.com.

A recent radio interview conducted with Mr. Beckette will also be available for your review regarding the upcoming $1,000,000,000 in Right Mortgage® sales milestone.

The Right Mortgage offers Canadians a real alternative that allows the mortgage consumer to self-select their own terms, priviledges and rate.

Mortgage Alliance has grown to become Canada’s largest independent mortgage brokerage because they understand that every Canadian is different.

The Right Mortgage® is a new product and process designed to demystify mortgage pricing for consumers and who better to launch this new concept into the Canadian mortgage market than Mortgage Alliance – Canada’s Mortgage Authority. Over the past 9 years Mortgage Alliance has been helping Canadians discover “buyers rejoice” when it comes to mortgage financing.

We spoke with hundreds of consumers and asked them to tell us what they felt during the mortgage purchase process. Not surprisingly, many found the process intimidating and confusing – during what is (in the vast amount of instances) their largest lifetime purchase decision. As a result, “Right Mortgage®” was born.

During our research we discovered varying concerns expressed by people ranging from the “way” the mortgage products and process was presented to them.

Right Mortgage® represents a ‘real’ change- lead by a dynamic group of experienced mortgage professionals.

“We can now meet with our clients and together we can build the Right Mortgage® for them, based on what they want and they can see exactly how it works” said Michael Beckette, President & C.E.O., Mortgage Alliance. “This new process allows our clients to select items and components that they would like to include in their mortgage and they instantaneously see how it affects the overall term, rate and payment of their mortgage.”

CONSUMERS CAN CHOOSE THINGS LIKE;

• RATE HOLD PERIOD
• PRE-PAYMENT PRIVILLEDGES
• PAYMENT FRQUENCY OPTIONS
• AMORTIZATION PERIOD
• “SKIP A PAYMENT” OPTION

When you choose the RIGHTBroker™ you get the RIGHTMortgage® .

Right Mortgage® IS AVAILABLE ONLY THROUGH MORTGAGE ALLIANCE PROFESSIONALS.

In support of the launch for Right Mortgage®, Mortgage Alliance created a 60 second Television commercial that started airing on Wednesday October 31^st, on SUN TV – Toronto.

Mortgage Alliance Franchising Inc. today awarded a franchise to Mortgage Loans Canada Inc. (MLC) based in The Greater Toronto Area of Ontario.

Already the largest independent mortgage brokerage in Canada, Mortgage Alliance is committed to becoming a nationally recognized consumer brand. “Awarding franchises to outstanding companies like Mortgage Loans Canada builds the Mortgage Alliance brand right in the community, and will help us emerge as the brokerage network that consumers know and trust to get them the RightMortgage®.” says Mortgage Alliance President and CEO Michael Beckette.

“It’s very gratifying to see our franchise network grow with such great momentum – it confirms our vision of Mortgage Alliance as the RightPlace™ for entrepreneurial mortgage professionals. With companies like Mortgage Loans Canada in conjunction with ROYAL LEPAGE – YOUR COMMUNITY REALTY as part of our network it brings us even closer to our mutual goals” says Vice President of Business Development Laura MacLennan.

“We’re excited about being an integral part Mortgage Alliance family, the resources and relationships they provide will definitely help us maximize our potential as a company and meet our objectives.” Said Vivian Risi, Founder and President of Royal LePage – Your Community Realty. “I appreciate the long term vision and culture of Mortgage Alliance, together we support the growth and development of the mortgage industry through professionalism and building a nationally recognized mortgage brokerage brand.”

Justin Risi, President of Mortgage Loans Canada initiated the agreement between MLC and Mortgage Alliance.  “This is a fantastic day in the history of financing options for Canadians”, he says “ Now we can offer our clients even more choices and better rates than ever before.”

For further information contact:

Michael Beckette, Mortgage Alliance

Phone: (416) 499-5454 ext. 235

Email: mbeckette@mortgagealliance.com

Laura MacLennan, Mortgage Alliance Franchising Inc.,

Phone : (416) 723-7970

Email : lmaclennan@mortgagealliance.com

Vivian Risi

ROYAL LEPAGE – YOUR COMMUNITY REALTY

Phone: 905.731.2000

Email: vivianrisi@royallepage.ca

Justin Risi

Mortgage Alliance – Mortgage Loans Canada

Phone : 905.731.2000

Email : jprisi@mortgagealliance.com

Mortgage Alliance Franchising Inc. awarded a franchise to Canada 1 Brokers., based in Miramichi, New Brunswick.

Already the largest independent mortgage brokerage in Canada, Mortgage Alliance is committed to becoming a nationally recognized consumer brand. “Awarding franchises to outstanding companies like Canada 1 Brokers builds the Mortgage Alliance brand right in the community, and will help us emerge as the brokerage network that consumers know and trust to get them the Right Mortgage®.” says Mortgage Alliance President and CEO Michael Beckette.

“It’s very gratifying to see our franchise network grow with such great momentum – it confirms our vision of Mortgage Alliance as the Right Place™ for entrepreneurial mortgage professionals. With companies like Mortgage Alliance Canada 1 Brokers as part of our network it brings us even closer to our mutual goals” says Vice President of Business Development Laura MacLennan.

“We’re excited about being part of the Mortgage Alliance family. The resources and relationships they provide will definitely help us maximize our potential as a company and meet our objectives.” Said Rod Wilson, franchise owner of Canada-1 Brokers . “I appreciate the long term vision and culture of Mortgage Alliance and I am certain that together we will be contributing to the growth and development of the mortgage industry through professionalism and building a nationally recognized mortgage brokerage brand.”

About Mortgage Alliance Canada 1 Brokers:

Here at Mortgage Alliance/ Canada-1 Brokers we offer our clients a warm, welcoming atmosphere in which we deliver

• Choice- with over 50 potential lenders
• Convenience- with 6 mortgage professionals, an insurance broker and a legal office we go above and beyond traditional standards to better convenience our clients
• Counsel- we will work tirelessly to ensure we get our clients the “Right Mortgage” to suit their individual needs from the “Right Broker”

About Mortgage Alliance:

One of Profit Magazine’s top 100 fastest growing companies in 2005, Mortgage Alliance/MPH is Canada’s largest independent mortgage brokerage with a network of over 1600 mortgage professionals generating billions of dollars in annual mortgage volumes. The company provides consumers with choice, convenience and counsel from an unbiased professional ensuring they get the Right Mortgage™ for their individual needs.

For further information contact:

Michael Beckette, Mortgage Alliance

Phone: (416) 499-5454 ex

Email: mbeckette@mortgagealliance.com

Laura MacLennan, Mortgage Alliance Franchising Inc.,

Phone : (416) 723-7970

Email : lmaclennan@mortgagealliance.com

Rod Wilson, Mortgage Alliance Canada 1 Brokers

Phone: (506) 622-7921

Email: rwilson@mortgagealliance.com

The Right Women’s mortgage offers women a real alternative to obtaining financing for first time home buyers or mortgage renewals, that reflects the sensitivities of the female consumer.

Mortgage Alliance has grown to become Canada’s largest independent mortgage brokerage by understanding that every Canadian is different….understanding all the unique needs of our diverse audience. We realize people don’t really want a mortgage, they want a home!

The Right Women’s Mortgage professionals have been specially trained to understand the distinct and unique needs women look for- that reflect all their multi-dimensional lifestyles.

And over the past 9 years Mortgage Alliance has been helping ALL Canadians discover “buyers rejoice”

We spoke with hundreds of women and asked them to tell us what they wanted when applying for a mortgage and we listened…and the “Right Women’s Mortgage” was born. During our research we discovered varying concerns expressed by women ranging from the “way” women are spoken to –to the information they were provided with during the process. Women at times can feel vulnerable and or suspect that they are being taken advantage of.

This new service represents a ‘real’ financial and cultural change- lead by a dynamic group comprised largely of experienced women (Community Relationship Representatives) …who  recognize the unique needs and special situations women can find themselves in.  They strive to look beyond the microscope to see the real person. – in order to provide a calming simplicity to what was once a stressful experience.

In support of the launch for Right Woman’s Mortgage, Mortgage Alliance created a 60 second Television commercial that commenced airing On Thursday July 19^th on SUN TV – Toronto For a copy of the TV spot, please contact Louie Bettio – see contact details below.

For more please contact:

Louie Bettio: lbettio@mortgagealliance.com

Brand Manager – Mortgage Alliance

416-499-5454 – Office

416 – 727-0790 – Cell

Toronto, ON October 20th, 2006 – Mortgage Alliance Franchising Inc. today awarded a franchise to Mortgage Alliance S&R Mortgage Group Ltd., based in Calgary.

Already the largest independent mortgage brokerage in Canada, Mortgage Alliance is committed to becoming a nationally recognized consumer brand. “Awarding franchises to outstanding companies like Mortgage Alliance S & R Mortgage Group Ltd. builds the Mortgage Alliance brand right in the community, and will help us emerge as the brokerage company that consumers know and trust to get them the RightMortgage™.” says Mortgage Alliance President and CEO Michael Beckette.

 “It’s very gratifying to see our franchise network grow with such great momentum – it confirms our vision of Mortgage Alliance as the RightPlace™ for entrepreneurial mortgage professionals. With the strength and success of companies like Mortgage Alliance S & R Mortgage Group Ltd. as part of our network it brings us even closer to our mutual goals” says Vice President of Business Development Laura MacLennan.

“We at S&R Mortgage Group could not be more excited with our partnership with Mortgage Alliance. We have become a strong entity here in the Calgary and Alberta marketplace and becoming a partner with Mortgage Alliance, given it’s national presence will increase our visibility and service to our clients. We are very much looking forward to increasing our market share by way of being associated with Mortgage Alliance’s outstanding training, service and reputation. It is our goal to take our “2nd to none” service across all the western provinces….with Mortgage Alliance as our partner we will no doubt see our goals become a reality in short order!” 

About Mortgage Alliance:

One of Profit Magazine’s top 100 fastest growing companies in 2005, Mortgage Alliance/MPH is Canada’s largest independent mortgage brokerage with a network of over 1400 mortgage professionals generating billions of dollars in annual mortgage volumes. The company provides consumers with choice, convenience and counsel from an unbiased professional ensuring they get the RightMortgage™ for their individual needs.

S&R Mortgage Group consists of 2 Calgary offices with Consultants throughout the Calgary and Edmonton Regions. Currently there is a total of 11 consultants funding as many mortgages as offices 3 times their size. Partners Richard Anderson and Scott Ede started business just over 2 years ago and have become the envy of the Calgary Mortgage market place with there detail to service which is applied by all the Consultants with a feeling of family between them.

For further information contact:

Michael Beckette, President
Mortgage Alliance
Email: mbeckette@mortgagealliance.com

Scott Ede, Franchise Owner
Phone : (403) 243-6443
Email : sede@mortgagealliance.com

Richard Anderson, Franchise Owner
Phone : (403) 243-6443
Email: randerson@tmacc.com

Toronto, ON (June 5th, 2006) – Mortgage Alliance Franchising Inc. today awarded a franchise to Real-T-Mortgages Inc., based in Mississauga.

Already the largest independent mortgage brokerage in Canada, Mortgage Alliance/MPH is committed to becoming a nationally recognized consumer brand. “Awarding franchises to outstanding companies like Real-T-Mortgages Inc. builds the Mortgage Alliance brand right in the community, and will help us emerge as the brokerage company that consumers know and trust to get them the Right Mortgage®.” says Mortgage Alliance president and CEO Michael Beckette.

 “It’s very gratifying to see our franchise network grow with such great momentum – it confirms our vision of Mortgage Alliance as the RightPlace™ for entrepreneurial mortgage professionals. With the strength and success of companies like Real-T-Mortgages Inc. as part of our network it brings us even closer to our mutual goals” says vice president of business development Laura MacLennan.

“We’re very excited about being part of the Mortgage Alliance Network, the resources and relationships they provide will definitely help us maximize our potential” said Isaak Panagiotidis, managing partner of Real-T-Mortgages Inc.. “Mortgage Alliance understands our growth plan and we both support the development of a nationally recognized mortgage brokerage brand.”

About Mortgage Alliance/MPH:

One of Profit Magazine’s top 100 fastest growing companies in 2005, Mortgage Alliance/MPH is Canada’s largest independent mortgage brokerage with a network of over 1400 mortgage professionals generating billions of dollars in annual mortgage volumes. The company provides consumers with choice, convenience, and counsel from an unbiased professional ensuring they get the Right Mortgage® for their individual needs.

About Real-T-Mortgages Inc.

Real-T-Mortgages Inc. represents fourteen of the largest Real Estate offices in Ontario and services Realtors that generate over 30 billion dollars in annual Real Estate transactions.

For further information contact:

Michael Beckette, President
Mortgage Alliance
Email: mbeckette@mortgagealliance.com

Isaak Panagiotidis, Franchise Owner
Real-T-Mortgages Inc.
Email : ipanagiotidis@mortgagealliance.com

Toronto, ON August 25, 2005 – Mortgage Alliance Franchising Inc. today awarded a franchise to Progressive Mortgages Inc., based in Toronto.

“It’s very gratifying to see our franchise program with such great momentum – it puts the Mortgage Alliance name at street level, and with the strength of companies like Progressive coming on board, we know that each of these new members are going to be a success” says Vice President of Business Development Laura MacLennan.

Already the largest independent mortgage brokerage in Canada, Mortgage Alliance has set its sights on being the independent advisor Canadian consumers turn to when they look for a mortgage. “Awarding franchises to quality professionals is a great way to build the Mortgage Alliance brand right in the community, and emerge as the company that consumers recognize and trust to get them the Right Mortgage for their needs” says Mortgage Alliance President and CEO Michael Beckette.

Progressive Mortgages owner Heidi Baheri first became an independent consultant with Mortgage Alliance, and says she “was helped greatly as a consultant and know that [Mortgage Alliance] will be there for me when I need them with my franchise”. Along with partner Fred Doulatshahi, they have taken their interest in the mortgage industry further with a commitment to Mortgage Alliance Franchising. “It is wonderful to be part of an organization that improved and expanded in a very short time and with such magnitude. Now, it’s our pleasure to be part of the franchise program Mortgage Alliance offers”, says Fred.

Mortgage Alliance looks forward to a long and prosperous relationship with Progressive Mortgages Inc., and thanks them for their dedication and commitment to the success of their own business as well as the Mortgage Alliance family!

About Mortgage Alliance:

Groupe MAC/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 1000 Mortgage Professionals. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.

For further information contact:

Michael Beckette, President
Mortgage Alliance
Email: mbeckette@tmacc.com

Heidi Baheri, Franchise Owner
Progressive Mortgages Inc.
Email: ebaheri@tmacc.com

Toronto, Ontario, July 28th, 2005 – Mortgage Alliance Franchising Inc. today awarded a franchise to Mortgage Zappers (2005) Ltd., based in Ottawa.

“It’s very gratifying to see our franchise program grow with such great momentum – it puts the Mortgage Alliance name at street level, and with the strength of companies like Mortgage Zappers (2005) Ltd. coming on board, we know that each of these new members are going to be a success” says Vice President of Business Development Laura MacLennan.

Already the largest independent mortgage brokerage in Canada, Mortgage Alliance has set its sights on being the independent advisor Canadian consumers turn to when they look for a mortgage. “Awarding franchises to quality professionals is a great way to build the Mortgage Alliance brand right in the community, and emerge as the company that consumers recognize and trust to get them the Right Mortgage for their needs” says Mortgage Alliance President and CEO Michael Beckette.

John Cornwall, owner of Mortgage Alliance Mortgage Zappers (2005) Ltd. had the following to say about entering into the franchise:

Mortgage Zappers (2005) Ltd. specializes in the refinancing and debt consolidation, of consumers using the alternative lenders. We also support the ‘A’ borrowers although we do not seek them. I have developed this market over the past four years and I have had great success as a Mortgage Alliance Agent. I hope to expand this market and the only way I can foresee is to continue using Mortgage Alliance’s support.  The great training and knowledge that Mortgage Alliance provides to all the agents is superior. All the lenders recognize Mortgage Alliance as ‘The’ Super Broker in Canada.

Mortgage Alliance looks forward to a long and prosperous relationship with Mortgage Zappers (2005) Ltd., and thanks them for their dedication and commitment to the success of their own business as well as the Mortgage Alliance family!

 About Mortgage Alliance:

Groupe MAC/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 1000 Mortgage Professionals. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.

 For further information contact:

Michael Beckette, President
Mortgage Alliance
Email: mbeckette@mortgagealliance.com                                                                       

John Cornwall, Franchise Owner
Mortgage Zappers (2005) Ltd.
Phone: (613) 747-5078
Phone: (888) 877-7765
Email: jcornwall@mortgagealliance.com

MOUNT PEARL, Newfoundland (March 14, 2005) – Mortgage Alliance Franchising Inc. today awarded a franchise to Shoreline Mortgages Inc., based in Newfoundland. This is the first franchise expansion into Atlantic Canada, and signifies a shift in presence for Mortgage Alliance with consumers in the region.

In the Atlantic market, turning to a mortgage broker instead of going directly to the major banks is a relatively new experience for many consumers. “Bringing in franchisees is a great way to build the Mortgage Alliance name at street level, and emerge as the company that consumers can trust to get them the Right Mortgage for their needs” says Mortgage Alliance President and CEO Michael Beckette.

The agreement with Shoreline Mortgages is a positive step in adding to Mortgage Alliance’s presence in Atlantic Canada. Adds Beckette, “Not only is this a great benefit for our individual mortgage professionals in the region, it also demonstrates how advanced our systems are and the strength of our model when a company like Shoreline chooses Mortgage Alliance”.

“We are very pleased with the opportunity to become associated with such a dynamic organization as Mortgage Alliance.” says franchise owner Lee Brown. “We are especially proud to be the first Franchisee in the Atlantic Provinces as well as being among the first Franchisees in Canada.”

He goes on to say “The Mortgage Broker is becoming an integral party to consumers making property investments. We look forward to providing this professional service to our clients through Mortgage Alliance.”

Mortgage Alliance looks forward to a long and prosperous relationship with Shoreline Mortgage, and thanks them for their dedication and commitment to the success of their own business as well as the Mortgage Alliance family!

About Mortgage Alliance:

Groupe MAC/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 1000 Mortgage Professionals. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.

For further information contact:

Michael Beckette, President
Mortgage Alliance
Email: mbeckette@tmacc.com

Lee Brown, Franchise Owner
Shoreline Mortgages Inc.
Email: lbrown@mortgagealliance.com
Phone: (709) 685-5694

CAMBRIDGE, Ontario (December 9, 2004) – Mortgage Alliance Franchising Inc. announced today its first franchise agreement, with Cambridge firm Maximum Results Realty Services Inc. Owned by Karen and Walter Monteiro, the newly formed Mortgage Alliance Maximum Results Realty will operate out of it location at 800 Franklin Blvd, in Cambridge, with a Grand Opening in 2005.

Mortgage Alliance is very proud to have its first franchise come from within the organization. Michael Beckette, President and CEO of Mortgage Alliance, says “It demonstrates the kind of company we’ve built when people who’ve reached the stage where they could go out on their own choose to stay with us.” He adds, “We’re focusing on being the brokerage that can meet the needs of mortgage professionals no matter what stage they’re at in their career. We’ve always looked to develop entrepreneurial people, but now we’re honing in on those who have a long term focus, and are as passionate about this business as we are.”

Karen and Walter Monteiro are definitely passionate about making this endeavour work. “Karen’s quote goes here” says Karen. 

Mortgage Alliance thanks Karen & Walter for their dedication and commitment to the success of their own business as well as the Mortgage Alliance family!

About Mortgage Alliance:

Groupe MAC/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 1000 Mortgage Professionals. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.

For further information contact:

Michael Beckette
President
Email: mbeckette@mortgagealliance.com

Karen Monteiro
Franchise Owner
Phone: (519) 624-9222
Email: kmonteiro@mortgagealliance.com

Burnaby, BC (September 14, 2004) – The Mortgage Alliance Company of Canada (MAC) announced today the opening of a new regional office located at #505 – 4211 Kingsway, Burnaby, BC. With expertise in residential, investment, and commercial mortgage lending, MAC will host a Grand Opening Event on Tuesday September 28th, 2004, to introduce the new location and to increase their exposure to local real estate and mortgage industry professionals.

As the largest independent mortgage brokerage in Canada with over 900 mortgage consultants coast to coast, the opening of this office will support Mortgage Alliance’s growth in the BC area, and will create an opportunity for greater development of relationships and more efficient operations in this market. “Our goal is to provide the optimum environment and resources, enabling our international team of professionals to deliver choice, convenience and counsel to mortgage consumers” says Michael Beckette, President. Kris Budisa, Regional Manager in BC adds “We have developed a commission structure to attract the most experienced, successful mortgage consultants who share our ambition to provide the highest levels of service to clients”.

We want to build very close relationships with a network of quality partners so together we represent the ideal “one-stop” shopping solution for homebuyers throughout British Columbia.  Just like in the rest of Canada, “We want to be the company that people know and trust.”

About Us

Groupe MAC/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 900 mortgage professionals. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.  For more information about Mortgage Alliance, please visit www.mortgagealliance.com  or www.rightmortgage.ca

For more information contact: 

Michael Beckette, President
mbeckette@mortgagealliance.com
416-499-5454

TORONTO, Ontario (August 31, 2004) – Today, Mortgage Alliance (MAC) and sister company Multi-Prêts Hypothèques are proud to announce a major corporate restructuring, creating an umbrella company to oversee the growing subsidiaries of the company. This umbrella company will be called Groupe MAC/MPH Group.

There are currently four subsidiaries which will fall under the management of the newly created Groupe MAC/MPH Group. These are The Mortgage Alliance Company of Canada, Multi-Prêts Hypothèques, Multi-Prêts SAS France and Mortgage Alliance Franchising Inc.

With these structural changes, the board of directors of Groupe MAC/MPH Group is proud to announce the nomination of Pierre Fournier as Chairman of the Board and CEO for Groupe MAC/MPH Group. Michael Beckette, previously Executive Vice President of MAC, will now be the President of The Mortgage Alliance Company of Canada and President of Mortgage Alliance Franchising Inc. Pierre Martel will be promoted from his role as Executive Vice President to President of Multi-Prêts Hypothèques in Quebec. Pierre Fournier will also maintain his role as President of Multi-Prêts SAS France.

Recent growth into international markets and new opportunities in the area of franchising brought about the need for this restructuring. Groupe MAC/MPH Group is now poised to take advantage of opportunities in the market with a streamlined and efficient corporate structure, and a strong, unified vision of the future of the company.  

For further information, contact:

Michael Beckette

mbeckette@mortgagealliance.com

TORONTO, Ontario (May 14, 2004) – The Mortgage Alliance Company of Canada (MAC) has just announced that it will be offering franchise opportunities to qualified mortgage brokers. With an independent network of over 800 mortgage professionals, this is the first time that MAC has offered up its name and resources to mortgage brokers that have their own business.

Mortgage Alliance Franchising will appeal to professionals who wish to maintain their independence and autonomy, and also want to gain access to the financial rewards and incentives of being a substantial brokerage in the industry. Franchisees can expect increased revenue, trailer fees and access to a wider variety of lender when they join forces with MAC.

While the independence of running one’s own business and the financial advantages of joining with MAC are key selling points, MAC also has a lot more to offer franchise owners. Viewed as the major contributor to the growth of the intermediary service model in Canada’s mortgage industry, Mortgage Alliance offers national awareness and credibility behind its name both amongst lenders and customers. MAC also boasts a strong reputation as a leader in education and training for its consultants, and as an advocate for the mortgage industry in general. Franchisees are assured numerous training, networking, and educational opportunities, along with strong support networks to aid in administration, marketing, business development, and recruitment, and of course tireless effort to bring the broker service model to the forefront of consumer minds.

“Good mortgage brokers are entrepreneurial by nature,” says Michael Beckette, President of Mortgage Alliance Franchising Inc. and past President of The Canadian Institute of Mortgage Brokers and Lenders (CIMBL). “We’re known as a great place to get a start because of our training and support… but we’re also the place that people can build a career, build a business. We asked what was needed in the market, and the resounding answer was franchise opportunities”. Mortgage Alliance Franchising will fill an opportunity gap, giving mortgage professionals the best of both worlds – independence and the advantage of backing from an international and independent mortgage brokerage.

The Mortgage Alliance/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 800 professional mortgage consultants. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.

For further information contact:

Michael Beckette
CEO, President
Email: mbeckette@mortgagealliance.com