Official Contest Rules

Mortgage alliance Sing & Win Contest

THIS CONTEST IS OPEN TO CANADIAN RESIDENTS ONLY (EXCLUDING QUEBEC)

AND IS GOVERNED BY CANADIAN LAW.

1. ELIGIBILITY:

Contest is open to legal residents of Canada (excluding residents of the province of Quebec) who have reached the age of majority in their province/territory of residence at the time of entry, except employees, representatives or agents (and those with whom such persons are domiciled) of The Mortgage Alliance Company of Canada Inc (the “Sponsor”), its parent companies, subsidiaries, affiliates, related companies and their respective advertising and promotion agencies (collectively, the “Contest Parties”).

2. CONTEST PERIOD:

No purchase necessary. Contest begins on March 1st, 2010 at 12:00:01 a.m. Eastern Time (ET) and ends on December 31st, 2010 at 11:59:59 p.m. ET (the “Contest Period”). There will be a total of one (1) Grand Prize Winner selected in accordance with Rule 5 (below) during the Contest Period.

3. HOW TO ENTER:

To enter, go to rightmortgage.ca (the “Website”), click on the SING & WIN button and an entry form will appear. Fully complete the entry form, which requires you to enter your first name, last name and email address. Once you have fully completed the entry form, you will be required to follow the on-screen instructions and upload a video (the “Video”) of yourself. Your Video must be in accordance with the specific requirements listed below. When all required fields are completed (including uploading your Video), click the “[SING & WIN]” button to complete your entry (entry form and Video hereinafter collectively referred to as “Entry/Entries”).

There is a limit of one (1) Entry per person/email address, per week (defined as Monday at 12:00:01 a.m. to Sunday at 11:59:59 p.m. ET) permitted during the Contest Period. If it is discovered that you attempted to enter more than once per week during the Contest Period, then all of your entries will be void. Your Entry/Entries will be rejected if: (a) the entry form is not fully completed (including uploading your Video) and submitted during the Contest Period; and/or (b) if your Video does not conform to the specific requirements listed below. The Contest Parties are not responsible for late, lost, misdirected, delayed, incomplete or incompatible Entries.

By submitting An entry, you agree that YOUR Entry complies with all conditions stated in these Rules. The contest parties will bear no legal liability regarding the use of YOUR Entry by the CONTEST PARTIES and THE contest parties SHALL BE HELD HARMLESS BY you IN THE EVENT IT IS SUBSEQUENTLY DISCOVERED THAT you have DEPARTED FROM OR NOT FULLY COMPLIED WITH ANY OF THE RULES.

4. VIDEO REQUIREMENTS:

Your submitted Video must never have been previously exhibited publicly outside of this Contest or selected as a winner in any other contest. To be eligible for entry in this Contest, your Video must meet the following specific requirements:

By participating in the Contest, each entrant agrees to be bound by these Official Contest Rules (the “Rules”) and by the interpretation of these Rules by the Sponsor, and further warrants and represents that his/her Video:

1. is original to him/her and that the entrant has all necessary rights (including, without limitation, consent of the videographer) in and to the Video to enter the Contest;
2. does not violate any law, statute, ordinance or regulation;
3. does not contain any reference to or likeness of any identifiable third parties, unless consent has been obtained from all such individuals and their parent/legal guardian if they are under the age of majority in their jurisdiction of residence (note: if you cannot obtain the consent of an individual appearing in your Video, then his/her face must be blurred out)
4. will not give rise to any claims of infringement, invasion of privacy or publicity, or infringe on any rights and/or interests of any third party, or give rise to any claims for payment whatsoever; and
5. is not defamatory, trade libelous, pornographic or obscene, and further that it will not contain, depict, include, discuss or involve, without limitation, any of the following:

• Nudity;
• Explicit, graphic or excessive sexual activity;
• Crude, vulgar or offensive language and/or symbols;
• Derogatory characterizations of any ethnic, racial, sexual or religious groups;
• Content that endorses, condones or discusses any illegal, inappropriate or risky activity, behaviour or conduct;
• Personal information of individuals, including without limitation, names and addresses (physical or e-mail);
• Conduct or other activities in violation of these Rules;
• Any identifiable third party products and/or trade-marks, brands or logos. For example, any clothing worn by persons appearing in a Video must not contain any visible logos, trade-marks or other third party materials, unless the necessary permissions/licenses have been obtained; and
• Any other content that is or could be considered inappropriate, unsuitable or offensive, all as determined by the Sponsor and/or the Contest Parties in their sole discretion.

By entering the Contest and submitting an Entry, each entrant: (i) grants to the Sponsor, in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use the Video, in whole or in part, for advertising or promoting the Contest or for any other reason; (ii) waives all moral rights in and to his/her Video in favour of the Sponsor; and (iii) agrees to release and hold harmless the Contest Parties and each of their respective agents, employees, directors, successors, and assigns (collectively, the “Releasees”) against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action related to the Video. For greater certainty, the Sponsor and/or the Contest Parties reserve the right, in its/their sole discretion, to: (i) disqualify any Video; (ii) modify, edit or remove any Video from the Website; and/or (iii) request an entrant to modify or edit his or her Video; if a complaint is received with respect to the Video, or for any other reason.

5. DRAW PROCESS:

The odds of winning depend on the number of eligible Entries received prior to each respective Draw Date. The Sponsor or its designated representative will make three (3) attempts to contact the selected entrant through the Website and/or via email within ten (10) business days of the respective Draw Date. If the selected entrant cannot be contacted within three (3) attempts or ten (10) business days of the Draw Date (whichever occurs first), or there is a return of any notification as undeliverable; then the selected entrant will be disqualified and the Sponsor reserves the right, in its sole discretion, to randomly select an alternate eligible entrant from among the remaining eligible Entries received during the Contest Period prior to the respective Draw Date. Before being declared a winner, each selected entrant will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or other aid (to be administered via email); and (b) sign and return within ten (10) business days of notification the Sponsor’s declaration and release form, which (among other things): (i) confirms compliance with these Contest Rules and acceptance of the Prize (see below) as awarded; (ii) releases the Releasees from any liability in connection with this Contest, the selected entrant’s participation therein and/or the awarding and use/misuse of the Prize; and (iii) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by the Sponsor in any manner whatsoever, including print, broadcast or the Internet. If a selected entrant: (a) fails to correctly answer the skill-testing question; or (b) fails to return the properly executed Contest documents within the specified time, then he/she will forfeit the Prize and the Sponsor reserves the right, in its sole discretion, to randomly select an alternate eligible entrant from among the remaining eligible Entries received during the Contest Period prior to the respective Draw Date.

6. GraND PRIZE:

There will be one (1) prize available to be won consisting of a cheque for $2,500.00 (the “Prize”). Prizes must be accepted as awarded and are not transferable. No substitutions except at Sponsor’s option. Sponsor reserves the right to substitute the Prize with one of equal or greater value, including without limitation, but at Sponsor’s sole discretion, a cash award. Prizes will only be awarded to the person whose full name and valid email address appears on the entry form. There is a limit of one (1) Prize per person/email address.

7. GENERAL CONDITIONS:

The Contest Parties will not be liable for any failure of the Website during the Contest; for any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; for the failure of any entry to be received by the Contest Parties for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; or any combination of the above. Further, the Contest Parties will not be liable for any injury or damage to an entrant’s or any other person’s computer related to or resulting from participating or downloading any material in the Contest.

In the event of a dispute regarding who submitted an Entry, Entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. An entrant may be required to provide proof that he/she is the authorized account holder of the email address associated with the selected Entry and that he/she has all necessary consents, permissions and/or licenses as required by these Rules. The sole determinant of the time for the purposes of a valid Entry in this Contest will be the Contest server machine(s).

The Sponsor reserves the right to withdraw or amend this Contest in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsor reserves the right to cancel or suspend this Contest, or to amend these Rules, without prior notice or obligation, in the event of any accident, printing, administrative, or other error or any kind.

This Contest is subject to all applicable federal, provincial and municipal laws. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Entries and/or entrants. The Sponsor reserves the right to cancel or suspend this Contest, or to amend these Rules, without prior notice or obligation, in the event of any accident, printing, administrative, or other error or any kind.

By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her Entry/Entries only for the purpose of administering the Contest and in accordance with Sponsor’s Privacy Policy www.mortgagealliance.com, unless the entrant otherwise agrees.

9. INTELLECTUAL PROPERTY:

All intellectual property, including, without limitation, all trade-marks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are owned by the Sponsor and/or its affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

10. LANGUAGE DISCREPANCY:

In the event of any discrepancy or inconsistency between the terms and conditions of these Contest Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, the Contest entry form, or point of sale, television, print or online advertising, the terms and conditions of these Contest Rules shall prevail, govern and control.